Is it time to move to Adelaide?

The housing figures make an isolated argument for an interstate move, but mention Adelaide to any parochial Sydneysider or Melbournian and it is more often than not met with scoffing, invariably by those who have never travelled there.

"The big brother or big sister will always knock the little one into place," Melbourne-based Lawrence Mooney said, an Adelaide fan who visits regularly.

Unbeknown to Sydneysiders equipped with blinkers, or Melbournians reciprocating an unassailable football rivalry, Adelaide has transformed significantly over the past seven years:

The transformation has not gone unnoticed overseas.

Lonely Planet recently listed South Australia fifth on it Best of Travel 2017 list, citing its wine regions and beaches as drawcards, just three years after it endorsed Adelaide as one of the top 10 cities in the world to visit in 2014.

And in 2016, the Economist Intelligent

Unit listed Adelaide as the fifth most liveable city out of 140 cities surveyed worldwide.

Melbourne was listed as number one; Sydney dropped four places to move out of the top 10 altogether.

Young adults making the move

Rita Horanyi, 34, moved to Adelaide from Melbourne in 2010 to do postgraduate study and now lives there.

"It's true that Adelaide didn't have a great reputation when I first moved, and back then it was understandable why that was the case," she said.

"In the last five years the city has improved significantly. Adelaide's bad reputation lingers, but friends of mine from interstate who visit for festivals and so on do notice the changes and are pleasantly surprised."

Warner Music media manager Bret Woods, 35, moved back to Adelaide about four years ago after spending his adult life in Sydney.

"Working in the music industry, I'm seeing there's more than enough stuff going on," he said.

"To me, it almost feels like when Sydney had that small bar scene five or six years ago. Adelaide's in the same situation."

Having recently bought a house in Adelaide, Mr Woods simply laughed at the idea of buying a house in Sydney.

"Buying a place in Sydney is impossible, let alone anywhere we wanted to live or used to rent."

He added that perceptions of Adelaide interstate were starting to change, with several friends from the UK and Sydney having recently visited for the Fringe Festival and the Clipsal 500 car racing carnival.

"And obviously our wine regions are pretty highly regarded, and at least do their bit to hold up SA to the rest of SA [outside the festival months]."

Adelaide's biggest challenge is jobs

Before Adelaide can expect a major influx of young adults chasing the homeowner's dream, however, it does lack in one area that Sydney and Melbourne has in spades — job opportunities.

"Since the end of 2008, most of the growth in the housing market has been in Sydney and Melbourne, but those two cities between them have created about 66 per cent of all jobs created since 2008," Mr Kusher said.

Most of those jobs have been in the services sector, financial services and the health care sector.

"But unfortunately for the rest of the country, the jobs growth story hasn't been as strong," Mr Kusher said.

Until recently, South Australia suffered the highest unemployment rate in the country, due largely to a downturn in mining and the decline of large-scale manufacturing.

Start-up businesses and small bars are unlikely to produce the same levels of employment, but the State Government has been working hard to transition the city's employment base.

This includes securing major, long-term defence contracts, spending big bucks on a medical research hub, and courting emerging industries such as self-driving cars.

But Melbourne and Sydney also benefit from being the headquarters for the big end of town in businesses, multinational companies, banks and financial institutions.

"It would be hard to move them away from those cities for somewhere like Adelaide or Brisbane or Hobart," Mr Kusher said.

"Those cities need to look at ways to attract different types of business or to find ways to attract big businesses to move part of their functions to other parts of the country."

Mr Kusher added, however, that as more and more businesses started to allow their employees to work remotely, there could be a shift of workers moving to places where the housing is more affordable, "in markets like Adelaide".